Hospitality and the City

From Global Tourism to Local Meaning**
8 October 2026 @ 18:00 – 23:30 · Madrid

This gathering is part of the Hospitality Leaders Club, our international community for hotel and F&B professionals who believe in a more human, culturally intelligent and future-aware approach to hospitality.

Madrid is changing.
The city has become one of Europe’s cultural capitals, where hospitality, lifestyle, community and creativity intertwine.
Travellers visit not only to stay, but to feel.
To connect.
To live the city as locals do.

Yet the rise in tourism brings pressure.
Communities evolve.
Expectations shift.
The industry must balance growth with meaning, experience with ethics, and global appeal with local identity.

This After-Hours event is an intimate, high-quality evening exploring how hospitality in Madrid can honour the city’s culture while embracing innovation, authenticity and emotional intelligence. It is crafted for leaders who want to create experiences grounded in identity, community and contemporary urban living.

This is not a conversation about tourism trends.
It is a conversation about belonging.
About the soul of a city and the role hospitality plays in shaping it.

You will meet leaders who understand hospitality as culture.
People who care deeply about the craft.
Professionals committed to creating meaningful, modern experiences that respect the city and elevate the guest.

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What You Will Take Away

A premium evening designed to bring clarity, perspective and meaningful inspiration.

You will walk away with:

• A deeper understanding of how modern travellers engage with cities and why local meaning drives loyalty
• Insights into the emotional, cultural and ethical dimensions of urban hospitality
• Approaches to creating experiences that feel authentic, human and rooted in place
• Tools to integrate community, culture and narrative into guest experience and team leadership
• High-quality connections with leaders shaping the future of hospitality in Spain and beyond
• A renewed sense of purpose and creative direction for your role in the city

This is a human conversation first and a strategic conversation second.

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Who This Evening Is For

A boutique gathering for leaders who shape urban hospitality:

• General Managers and Hotel Directors
• People, Culture and Learning leaders
• Operations, Rooms Division and Front Office leaders
• F&B Directors and senior F&B professionals
• Hospitality strategists, lifestyle creators and cultural connectors
• Founders, entrepreneurs and innovators shaping experiences in cities
• Emerging leaders passionate about culture and community

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Our Speakers

Four voices exploring the relationship between hospitality, culture and the urban experience.

(These placeholders will be refined when speakers are confirmed.)

• Speaker A
On the emotional and cultural heartbeat of urban hospitality

• Speaker B
On creating meaningful guest experiences rooted in community and identity

• Speaker C
On modern travellers, lifestyle movements and the evolution of city living

• Speaker D
On designing hospitality that respects place, culture and human connection

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The Experience

A beautifully paced evening in Madrid, designed to inspire, connect and elevate.

Expect thoughtful content, warm atmosphere and premium networking across two distinct social spaces:

Quiet Lounge
Calm, intimate and ideal for deeper conversation.

Social Lounge
Vibrant, elegant and energetic, mirroring the spirit of Madrid.

Guests are invited to join an optional community dinner after the event.
(Dinner not included in the ticket price.)

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Event Agenda

18:00 — Doors Open · Welcome Home
A warm arrival infused with the energy, rhythm and hospitality of Madrid.

18:30 — Opening Address
With Verónica Sánchez Martín, Founder of Between Forks and the Hospitality Leaders Club.
A reflection on the meaning of hospitality in cities and the role leaders play in shaping it.

TechTalks · Voices Shaping Urban Hospitality
Short, powerful talks exploring culture, identity, community and the evolving city traveller.

Fire Chats
Intimate conversations about belonging, emotional experience, urban storytelling and the ethics of modern hospitality.

Premium Networking
Choose Quiet Lounge or Social Lounge.
Two atmospheres. One community connected by purpose.

21:00 — Optional Community Dinner
A warm, intimate gathering for those who wish to continue the evening.
(Dinner not included.)

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A Night for Thinkers, Creators and Cultural Leaders

Where the city becomes inspiration.
Where culture becomes hospitality.
Where leaders become storytellers.

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Explore the Community Behind This Gathering

Discover the Hospitality Leaders Club here:
https://hospitality-leaders-club.com/index.php/membership/

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Privacy & Media Notice (GDPR Compliance)

Photography and video may be taken during this event for documentation and promotional purposes by Between Forks e.U. and media partners.

If you prefer not to appear in any material, please inform our staff upon arrival.

Your personal data will be processed according to EU GDPR regulations.
For enquiries: hello@betweenforks.com